Vast Active Library and Information Science blog. From a recent library science graduate in Wellington, New Zealand. A focus on reference and current awareness tools and issues, especially free, web-based resources.

 
In what is surely a statement of the glaringly obvious, a survey finds that 95% of computer users thought companies using email marketing had an obligation to make more of an effort to only send out information pertinent to them. Apparently, receiving endless emails promoting products that we are not interested in is a turn-off. But the problem is set to get worse.

The BBC, 17 November 2003.

| posted by Simon at 11:49 am