Vast Active Library and Information Science blog. From a recent library science graduate in Wellington, New Zealand. A focus on reference and current awareness tools and issues, especially free, web-based resources.

 
Let's say you're promoting a film festival (the major festival for the year) in New Zealand. What domain name would you choose, given the choice? filmfestival.co.nz? Something like that, nice and obvious?

Nope. You'd choose www.enzedff.co.nz - because obviously when people try to guess your website address, that's the first thing they'll think of, isn't it?

Honourable runner-up is the Wellington City Council's guide to what's on in Wellington - www.feelinggreat.co.nz

I bet someone got paid a lot more than I am to come up with those names, too.


| posted by Simon at 12:57 pm