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Thursday, August 18, 2005
Corporate Blogging Gaining Momentum
Short article from CIO Update on corporate blogs. Main points: - every company should have a blogging policy, even if they want nothing to do with blogs; - benefits of blogging include mindshare, building customer relationships and giving the organisation a human face, and building loyalty and interest internally, while creating "organic groups of people who can solve problems without having to add corporate hierarchy". Via Phil Bradley's Blog. | |