Vast Active Library and Information Science blog. From a recent library science graduate in Wellington, New Zealand. A focus on reference and current awareness tools and issues, especially free, web-based resources.

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Tuesday, January 24, 2006
What's Holding Back Corporate Blogging? asks "why aren't more corporations blogging?", and concludes that the reasons are the lack of a clear and demonstrated return on investment, and fear - of not being able to control the message fully, and of openness.

The comments are worth reading, too.


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